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- identity design
- branding
- ai-generated image
- ui/ux design
- product package design
- 24 solar terms
- chinese tradition
- harmony
- connection
Esscencia is a luxury niche perfume brand inspired by the 24 Solar Terms, blending tradition with modernity to evoke the beauty of seasonal transitions. This project reinterprets fragrance storytelling through AI-generated imagery and refined digital design. Esscencia aims to reconnect people with nature’s rhythms while elevating cultural heritage into a contemporary luxury experience.
The design system harmonizes minimalism, elegance, and nature-inspired aesthetics to embody the fluidity of time and scent. AI-generated images, enhanced through Photoshop, bring abstract seasonal elements to life, while refined typography and a sophisticated color palette reflect both the delicacy and depth of each fragrance. The website experience integrates interactive storytelling, guiding users through the sensory and cultural significance of each scent in a seamless and immersive digital space.
