Hi, I’m Jasmine.
I design to connect
ideas and people.

About

My name is Chin Ya Chang, but I work under the name Jasmine. I’m a graphic designer born in Taiwan and currently based in San Francisco. My work focuses on branding, visual systems, editorial design, and UI design—with a curiosity for blending traditional aesthetics with modern storytelling. I’m passionate about finding harmony between structure and creativity, crafting thoughtful solutions that resonate both visually and emotionally.

Design, to me, is a form of visual thinking—an ongoing process of solving problems, telling stories, and building connections between people and ideas. I believe in the power of design to clarify complexity and communicate meaning with elegance
and precision.

My goal is to work in a creative environment where design thinking drives impactful outcomes—whether through branding systems, editorial layouts, or narrative-driven design. I’m especially interested in roles where I can continue to grow as a visual storyteller while collaborating with teams that value concept, craft, and curiosity.

If you're curious about my process or want to collaborate on meaningful work, feel free to reach out!